Current research

Current Research

Merging promise and experience: over 70 senior marketing and brand leaders from major, international organisations took part in wave one of the Branded Customer Experience Benchmark. Findings published mid-March 2012.

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Latest publication

Latest Publication

Unlock the value of creative - how to get more from marketing assets and campaigns. Includes benchmark data, insightful analysis, industry perspectives and case studies from organisations including Cisco, Knight Frank and Thomson Reuters.

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Latest interview

E.ON

Jeremy Davies, Brand and Communications Director of E.ON, discusses the critical capabilities needed within marketing in the future.

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