Unlike some research initiatives, The Chartered Institute of Marketing’s insight, benchmarking and research studies are far from theoretical. Each project is driven by industry demand and directly informed by senior executives in major organisations:

• Our extensive industry relationships and ongoing dialogue with CMOs, brand leaders, agency heads and HR and capability specialists in some of the world’s largest and most successful businesses, span every sector across B2B, B2C and non-profit and directly inform our global research agenda
• We convene robust Steering Committees for each study, comprising representatives from a broad range of industry sectors – but importantly, all are current practitioners operating at senior management level
• Our work is supported by expert partner organisations, each of whom infuse our research with insights from the forefront of change programmes with their respective global client organisations

Find out more about how CIM work with industry using the left hand menu on this page. Here, you can also find out more about our expert partner organisations, including Accenture, Deloitte, Canon Europe and Lippincott.