A benchmarking study exploring leading practices in marketing accountability
This in-depth report details the key findings of a benchmarking study conducted in association with Deloitte, involving a quantitative benchmarking survey of over 200 senior marketers from a wide range of organisations and industry sectors.
This 30pp report is designed for immediate discussion in your own organisation, with each of our key findings structured around evidence (what the benchmark told us); implications (what this means in practice) and recommendations (how practitioners can tackle these challenges). The report explores the following key themes from our research:
- Strategic alignment: what's the point?
- Is measurement meaningless - who's really accountable?
- Companies measure what's easy, not what counts
- Measurement isn't deliver a return
Member Price£ 15.00 + VAT
Non-Member Price£ 30.00 + VAT
