Getting more value from marketing assets and campaigns
As organisations increasingly focus on growth and an ‘upturn’ mindset, marketers across all sectors are grappling with the challenge of driving performance whilst working smarter to achieve more effective communications with less. Responding to these questions, The Chartered Institute of Marketing and Canon Europe conducted a pan-European benchmarking study to explore how industry leaders can unlock value from creative marketing assets and processes.
How do you compare?
Take our complimentary online benchmark survey and receive an instant, personalised report charting your responses against those of peers in other major, international organisations.
Find out more
- Watch interviews with leaders conducted throughout our study – visit our YouTube channel
- Access the report – download a free executive summary or purchase the full report
You can also watch this short video discussing the issues we explored in this study: